top of page
JAE YOUNG KIM
A graphic designer based in NYC - with a focus
on design experimentation and visual narrative
Follow on Instagram
✏ A GRAPHIC & BRANDING DESIGNER BASED IN NYC
—————————————————————————————————
⌂ THIS WEBSITE IS A CONSTANT WORK IN PROGRESS
FOCUSED ON THE GOAL OF ARCHIVING PAST DESIGN
WORK AND CURATING OWN CONCEPTUAL PROJECTS
—————————————————————————————————
✉ jaeyoungkim.design@gmail.com
✏ A GRAPHIC & BRANDING DESIGNER BASED IN NYC
—————————————————————————————————
⌂ THIS WEBSITE IS A CONSTANT WORK IN PROGRESS
FOCUSED ON THE GOAL OF ARCHIVING PAST DESIGN
WORK AND CURATING OWN CONCEPTUAL PROJECTS
—————————————————————————————————
✉ jaeyoungkim.design@gmail.com
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
PEPSI SUPER BOWL SPONSORSHIP
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
PEPSI SUPER BOWL SPONSORSHIP
PEPSI SUPER BOWL SPONSORSHIP
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
![UD_Mag_Ad_1.png](https://static.wixstatic.com/media/7a81a2_93dde3d0660b4bbc97d8ff267039a562~mv2_d_2251_2672_s_2.png/v1/crop/x_0,y_386,w_2251,h_1872/fill/w_981,h_816,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/UD_Mag_Ad_1.png)
![UD_Mag_Ad_1.png](https://static.wixstatic.com/media/7a81a2_93dde3d0660b4bbc97d8ff267039a562~mv2_d_2251_2672_s_2.png/v1/crop/x_0,y_386,w_2251,h_1872/fill/w_981,h_808,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/UD_Mag_Ad_1.png)
![GF_B.jpg](https://static.wixstatic.com/media/7a81a2_a147dd7aa6d943838cd0e7a409c5a2e8~mv2.jpg/v1/fill/w_981,h_468,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/GF_B.jpg)
![GF Logo2.jpg](https://static.wixstatic.com/media/7a81a2_240d263179054058a30dda42ec5c0395~mv2.jpg/v1/crop/x_512,y_0,w_932,h_932/fill/w_168,h_164,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/GF%20Logo2.jpg)
![GF Logo2.jpg](https://static.wixstatic.com/media/7a81a2_240d263179054058a30dda42ec5c0395~mv2.jpg/v1/crop/x_512,y_0,w_932,h_932/fill/w_168,h_164,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/GF%20Logo2.jpg)
![twitter-fall-sm.gif](https://static.wixstatic.com/media/7a81a2_ce5d8d61e1cf4a10a251d1ef55093881~mv2.gif)
Game Fuel
annual gaming platform extension
![UD-01.png](https://static.wixstatic.com/media/7a81a2_42516cba764b4529b267672742da9c14~mv2_d_3001_3000_s_4_2.png/v1/crop/x_226,y_226,w_2548,h_2547/fill/w_180,h_180,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/UD-01.png)
![UD-01.png](https://static.wixstatic.com/media/7a81a2_42516cba764b4529b267672742da9c14~mv2_d_3001_3000_s_4_2.png/v1/crop/x_226,y_226,w_2548,h_2547/fill/w_180,h_180,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/UD-01.png)
![unclredrew.png](https://static.wixstatic.com/media/7a81a2_a6154a97b0044917b2e694ba0815392e~mv2.png/v1/crop/x_387,y_0,w_1046,h_1046/fill/w_172,h_168,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/unclredrew.png)
![unclredrew.png](https://static.wixstatic.com/media/7a81a2_a6154a97b0044917b2e694ba0815392e~mv2.png/v1/crop/x_387,y_0,w_1046,h_1046/fill/w_168,h_168,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/unclredrew.png)
![unclredrew.png](https://static.wixstatic.com/media/7a81a2_a6154a97b0044917b2e694ba0815392e~mv2.png/v1/crop/x_387,y_0,w_1046,h_1046/fill/w_172,h_168,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/unclredrew.png)
![unclredrew.png](https://static.wixstatic.com/media/7a81a2_a6154a97b0044917b2e694ba0815392e~mv2.png/v1/crop/x_387,y_0,w_1046,h_1046/fill/w_168,h_168,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/unclredrew.png)
Street Gum Dots Marching Symphony
⸻
The project was to accumulate 100 findings in multiples to examine the sequence of the database and transform them into visual narratives to represent the experience in graphical representations. Over four weeks, 100 sets of gum dots on the street tiles were collected by 3D scanning following the self-constrained walking directions and the shuffled music playing on Spotify.
⸻
★ 2023 Communication Arts Design Competition | Shortlist
⸻
⊹ Poster Design, Branding
⊹ Academic Project, MFA Thesis
![](https://static.wixstatic.com/media/7a81a2_a8ef20e5b9cf45bf9331dcde828d1815~mv2.jpg/v1/fill/w_1450,h_1088,q_90/7a81a2_a8ef20e5b9cf45bf9331dcde828d1815~mv2.jpg)
![](https://static.wixstatic.com/media/7a81a2_2a98adc782e745029a69f751cb69e96f~mv2.jpg/v1/fill/w_1450,h_1088,q_90/7a81a2_2a98adc782e745029a69f751cb69e96f~mv2.jpg)
![](https://static.wixstatic.com/media/7a81a2_cb01866dab394afb8a140044df523622~mv2.jpg/v1/fill/w_713,h_534,q_90/7a81a2_cb01866dab394afb8a140044df523622~mv2.jpg)
![](https://static.wixstatic.com/media/7a81a2_47825866e9e54649ac1a45b56aa7554e~mv2.jpg/v1/fill/w_712,h_534,q_90/7a81a2_47825866e9e54649ac1a45b56aa7554e~mv2.jpg)
![](https://static.wixstatic.com/media/7a81a2_e1346a25043245fd96a52ec9fd89243a~mv2.jpg/v1/fill/w_713,h_534,q_90/7a81a2_e1346a25043245fd96a52ec9fd89243a~mv2.jpg)
![](https://static.wixstatic.com/media/7a81a2_d9b302eb98134efda38370d6790beff8~mv2.jpg/v1/fill/w_712,h_534,q_90/7a81a2_d9b302eb98134efda38370d6790beff8~mv2.jpg)
![](https://static.wixstatic.com/media/7a81a2_fa2b835eddd74f84ac64eec1f76bf1c8~mv2.jpg/v1/fill/w_1450,h_1088,q_90/7a81a2_fa2b835eddd74f84ac64eec1f76bf1c8~mv2.jpg)
![](https://static.wixstatic.com/media/7a81a2_629c774e372e44988acb6231e93c1062~mv2.gif/v1/fill/w_600,h_750,q_90/7a81a2_629c774e372e44988acb6231e93c1062~mv2.gif)
![](https://static.wixstatic.com/media/7a81a2_2c8a774d5609459b9c20934eb2a170f2~mv2.gif/v1/fill/w_712,h_950,q_90/7a81a2_2c8a774d5609459b9c20934eb2a170f2~mv2.gif)
bottom of page