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JAE YOUNG KIM
A graphic designer based in NYC - with a focus
on design experimentation and visual narrative
Follow on Instagram
✏ A GRAPHIC & BRANDING DESIGNER BASED IN NYC
—————————————————————————————————
⌂ THIS WEBSITE IS A CONSTANT WORK IN PROGRESS
FOCUSED ON THE GOAL OF ARCHIVING PAST DESIGN
WORK AND CURATING OWN CONCEPTUAL PROJECTS
—————————————————————————————————
✉ jaeyoungkim.design@gmail.com
✏ A GRAPHIC & BRANDING DESIGNER BASED IN NYC
—————————————————————————————————
⌂ THIS WEBSITE IS A CONSTANT WORK IN PROGRESS
FOCUSED ON THE GOAL OF ARCHIVING PAST DESIGN
WORK AND CURATING OWN CONCEPTUAL PROJECTS
—————————————————————————————————
✉ jaeyoungkim.design@gmail.com
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
PEPSI SUPER BOWL SPONSORSHIP
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
PEPSI SUPER BOWL SPONSORSHIP
PEPSI SUPER BOWL SPONSORSHIP
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
![UD_Mag_Ad_1.png](https://static.wixstatic.com/media/7a81a2_93dde3d0660b4bbc97d8ff267039a562~mv2_d_2251_2672_s_2.png/v1/crop/x_0,y_386,w_2251,h_1872/fill/w_981,h_816,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/UD_Mag_Ad_1.png)
![UD_Mag_Ad_1.png](https://static.wixstatic.com/media/7a81a2_93dde3d0660b4bbc97d8ff267039a562~mv2_d_2251_2672_s_2.png/v1/crop/x_0,y_386,w_2251,h_1872/fill/w_981,h_808,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/UD_Mag_Ad_1.png)
![GF_B.jpg](https://static.wixstatic.com/media/7a81a2_a147dd7aa6d943838cd0e7a409c5a2e8~mv2.jpg/v1/fill/w_981,h_468,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/GF_B.jpg)
![GF Logo2.jpg](https://static.wixstatic.com/media/7a81a2_240d263179054058a30dda42ec5c0395~mv2.jpg/v1/crop/x_512,y_0,w_932,h_932/fill/w_168,h_164,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/GF%20Logo2.jpg)
![GF Logo2.jpg](https://static.wixstatic.com/media/7a81a2_240d263179054058a30dda42ec5c0395~mv2.jpg/v1/crop/x_512,y_0,w_932,h_932/fill/w_168,h_164,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/GF%20Logo2.jpg)
![twitter-fall-sm.gif](https://static.wixstatic.com/media/7a81a2_ce5d8d61e1cf4a10a251d1ef55093881~mv2.gif)
Game Fuel
annual gaming platform extension
![UD-01.png](https://static.wixstatic.com/media/7a81a2_42516cba764b4529b267672742da9c14~mv2_d_3001_3000_s_4_2.png/v1/crop/x_226,y_226,w_2548,h_2547/fill/w_180,h_180,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/UD-01.png)
![UD-01.png](https://static.wixstatic.com/media/7a81a2_42516cba764b4529b267672742da9c14~mv2_d_3001_3000_s_4_2.png/v1/crop/x_226,y_226,w_2548,h_2547/fill/w_180,h_180,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/UD-01.png)
![unclredrew.png](https://static.wixstatic.com/media/7a81a2_a6154a97b0044917b2e694ba0815392e~mv2.png/v1/crop/x_387,y_0,w_1046,h_1046/fill/w_172,h_168,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/unclredrew.png)
![unclredrew.png](https://static.wixstatic.com/media/7a81a2_a6154a97b0044917b2e694ba0815392e~mv2.png/v1/crop/x_387,y_0,w_1046,h_1046/fill/w_168,h_168,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/unclredrew.png)
![unclredrew.png](https://static.wixstatic.com/media/7a81a2_a6154a97b0044917b2e694ba0815392e~mv2.png/v1/crop/x_387,y_0,w_1046,h_1046/fill/w_172,h_168,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/unclredrew.png)
![unclredrew.png](https://static.wixstatic.com/media/7a81a2_a6154a97b0044917b2e694ba0815392e~mv2.png/v1/crop/x_387,y_0,w_1046,h_1046/fill/w_168,h_168,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/unclredrew.png)
Up In The Air
⸻
The Hangul & Latin multilingual typeface 'Up In The Air' explores how markings can evoke my cultural background and be used for communication in a typographic manner. Inspired by a Korean game, Gonggi, it narrates my childhood in Korea with letters connected by randomly generated markings.
⸻
★ 2023 GDUSA American Graphic Design Award | Winner
★ 2023 Society of Typographic Arts STA 100 | Winner
★ 2023 AIGA Baltimore Flux Competition | Winner
★ 2023 Communication Arts Typography Competition | Shortlist
⸻
⊹ Typography, Book Design
⊹ Academic Project, MFA Thesis
![](https://static.wixstatic.com/media/7a81a2_92014c84347743fda2d97210b303cfe8f003.jpg/v1/fill/w_1450,h_816,q_90/7a81a2_92014c84347743fda2d97210b303cfe8f003.jpg)
![JaeYoungKim_Capstone_All-12.jpg](https://static.wixstatic.com/media/7a81a2_52e41072426d4de7a6d1cd7468af47dd~mv2.jpg/v1/fill/w_713,h_534,q_90/7a81a2_52e41072426d4de7a6d1cd7468af47dd~mv2.jpg)
![JaeYoungKim_Capstone_All-13.jpg](https://static.wixstatic.com/media/7a81a2_f6f5eec0c8a3426b9aab5b14fc76b61c~mv2.jpg/v1/fill/w_712,h_534,q_90/7a81a2_f6f5eec0c8a3426b9aab5b14fc76b61c~mv2.jpg)
![JaeYoungKim_Capstone_All-14.jpg](https://static.wixstatic.com/media/7a81a2_db58f75bdd9e4659ba4dd1dd8a64dc2f~mv2.jpg/v1/fill/w_713,h_534,q_90/7a81a2_db58f75bdd9e4659ba4dd1dd8a64dc2f~mv2.jpg)
![JaeYoungKim_Capstone_All-15.jpg](https://static.wixstatic.com/media/7a81a2_7f89845efd9c4974a12a51e1c43c0166~mv2.jpg/v1/fill/w_712,h_534,fp_0.25_0.4,q_90/7a81a2_7f89845efd9c4974a12a51e1c43c0166~mv2.jpg)
![JaeYoungKim_Capstone_All-16.jpg](https://static.wixstatic.com/media/7a81a2_055a75bc803d4de8996c45e0e6ddb62f~mv2.jpg/v1/fill/w_713,h_534,q_90/7a81a2_055a75bc803d4de8996c45e0e6ddb62f~mv2.jpg)
![JaeYoungKim_Capstone_All-17.jpg](https://static.wixstatic.com/media/7a81a2_db8419afb1d742bfb2cde02ba19da52d~mv2.jpg/v1/fill/w_712,h_534,q_90/7a81a2_db8419afb1d742bfb2cde02ba19da52d~mv2.jpg)
![JaeYoungKim_Capstone_All-18.jpg](https://static.wixstatic.com/media/7a81a2_d98491bd66cc48638acde933766624cf~mv2.jpg/v1/fill/w_713,h_534,q_90/7a81a2_d98491bd66cc48638acde933766624cf~mv2.jpg)
![JaeYoungKim_Capstone_All-19.jpg](https://static.wixstatic.com/media/7a81a2_f627c32ac7ed4e698da899871211b3e9~mv2.jpg/v1/fill/w_712,h_534,q_90/7a81a2_f627c32ac7ed4e698da899871211b3e9~mv2.jpg)
![JaeYoungKim_Capstone_All-20.jpg](https://static.wixstatic.com/media/7a81a2_2553f2c2388348a09dac11bed3aa60ab~mv2.jpg/v1/fill/w_713,h_534,q_90/7a81a2_2553f2c2388348a09dac11bed3aa60ab~mv2.jpg)
![JaeYoungKim_Capstone_All-21.jpg](https://static.wixstatic.com/media/7a81a2_c40c361c07c5411fa39871acca75ec56~mv2.jpg/v1/fill/w_712,h_534,q_90/7a81a2_c40c361c07c5411fa39871acca75ec56~mv2.jpg)
![JaeYoungKim_Capstone_All-22.jpg](https://static.wixstatic.com/media/7a81a2_4677a1f94d7d4deabaa15ae7c66d72d5~mv2.jpg/v1/fill/w_713,h_534,q_90/7a81a2_4677a1f94d7d4deabaa15ae7c66d72d5~mv2.jpg)
![JaeYoungKim_Capstone_All-25.jpg](https://static.wixstatic.com/media/7a81a2_b22646e3787347e7affb0c18ac7cd505~mv2.jpg/v1/fill/w_712,h_534,q_90/7a81a2_b22646e3787347e7affb0c18ac7cd505~mv2.jpg)
![JaeYoungKim_Capstone_All-26.jpg](https://static.wixstatic.com/media/7a81a2_0c7fb34a465d4d08a41c21282ac6d289~mv2.jpg/v1/fill/w_713,h_534,q_90/7a81a2_0c7fb34a465d4d08a41c21282ac6d289~mv2.jpg)
![JaeYoungKim_Capstone_All-27.jpg](https://static.wixstatic.com/media/7a81a2_9452a47196564258aae9bbbb4950cb04~mv2.jpg/v1/fill/w_712,h_534,q_90/7a81a2_9452a47196564258aae9bbbb4950cb04~mv2.jpg)
![](https://static.wixstatic.com/media/7a81a2_389f6231137540b3abf78fa673284097~mv2.jpeg/v1/fill/w_713,h_534,q_90/7a81a2_389f6231137540b3abf78fa673284097~mv2.jpeg)
![](https://static.wixstatic.com/media/7a81a2_c3371c3936c44d1cb541db7ebe617079~mv2.jpeg/v1/fill/w_712,h_534,q_90/7a81a2_c3371c3936c44d1cb541db7ebe617079~mv2.jpeg)
![](https://static.wixstatic.com/media/7a81a2_acbc78be7a7a49bcbef614b851353714~mv2.jpeg/v1/fill/w_713,h_534,q_90/7a81a2_acbc78be7a7a49bcbef614b851353714~mv2.jpeg)
![](https://static.wixstatic.com/media/7a81a2_9fda86cbf5d94f318f4a86643e413715~mv2.jpeg/v1/fill/w_712,h_534,q_90/7a81a2_9fda86cbf5d94f318f4a86643e413715~mv2.jpeg)
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