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JAE YOUNG KIM
A graphic designer based in NYC - with a focus
on design experimentation and visual narrative
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✏ A GRAPHIC & BRANDING DESIGNER BASED IN NYC
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⌂ THIS WEBSITE IS A CONSTANT WORK IN PROGRESS
FOCUSED ON THE GOAL OF ARCHIVING PAST DESIGN
WORK AND CURATING OWN CONCEPTUAL PROJECTS
—————————————————————————————————
✉ jaeyoungkim.design@gmail.com
✏ A GRAPHIC & BRANDING DESIGNER BASED IN NYC
—————————————————————————————————
⌂ THIS WEBSITE IS A CONSTANT WORK IN PROGRESS
FOCUSED ON THE GOAL OF ARCHIVING PAST DESIGN
WORK AND CURATING OWN CONCEPTUAL PROJECTS
—————————————————————————————————
✉ jaeyoungkim.design@gmail.com
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
PEPSI SUPER BOWL SPONSORSHIP
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
PEPSI SUPER BOWL SPONSORSHIP
PEPSI SUPER BOWL SPONSORSHIP
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
Highlighted specific aspects of the core Pepsi brand to create a new linked platform with Lady Gaga for the Super Bowl show.
Game Fuel
annual gaming platform extension
Up In The Air
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The Hangul & Latin multilingual typeface 'Up In The Air' explores how markings can evoke my cultural background and be used for communication in a typographic manner. Inspired by a Korean game, Gonggi, it narrates my childhood in Korea with letters connected by randomly generated markings.
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★ 2023 GDUSA American Graphic Design Award | Winner
★ 2023 Society of Typographic Arts STA 100 | Winner
★ 2023 AIGA Baltimore Flux Competition | Winner
★ 2023 Communication Arts Typography Competition | Shortlist
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⊹ Typography, Book Design
⊹ Academic Project, MFA Thesis
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